SEO guides, tools and comparisons

Practical SEO and AI-search guides, the Demandscope SEO tools explained, and honest comparisons with Semrush, Ahrefs and Similarweb.

AI visibility: be the answer in ChatGPT, Gemini and Perplexity.: AI visibility is how often AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews name your brand or cite your pages when people ask questions about your market. You measure it by asking the questions your customers ask, many times and on several assistants, and counting mentions, citations and share of voice against your competitors. You improve it by making your pages easy for AI crawlers to read, answering questions clearly, and being talked about on other trusted sites.

How to rank in ChatGPT (and Gemini and Perplexity).: To rank in ChatGPT, make sure its crawlers can read your site, publish pages that answer your customers' questions clearly in the first lines, rank well in normal search for those questions, and get mentioned on the sites ChatGPT already cites for your topic. Then ask your key questions regularly on ChatGPT, Gemini and Perplexity to see whether you are named.
Content gap analysis: find the keywords your competitors win.: A content gap analysis compares the keywords and pages your competitors rank for with yours, to find the searches where they get traffic and you do not. You list 2 to 4 real search competitors, pull the keywords each one ranks for, keep the ones you are missing or weak on, group them into topics, and prioritize by search volume, difficulty and how weak the current results are.

Group keywords the way Google already does.: A keyword clustering tool puts keywords that can rank with the same page into one group. Demandscope clusters by real Google results: when two searches show the same pages on page one, they go together. Each cluster gets a main keyword, its search volume and a content brief.
Track your Google rankings, keyword by keyword.: Position tracking means checking your Google ranking for a list of keywords on a schedule. Demandscope reads the real Google results (top 10 to top 100) daily, weekly, monthly or when you press Check now, keeps the full history, and alerts you when a keyword enters or leaves the top 10.
Find the keywords your competitors rank for and you don't.: A keyword gap tool compares the keywords your site ranks for with your competitors' keywords. Demandscope reads the ranked keywords of your domain and up to 3 competitors in the country you choose, then splits them into missing keywords, weaker keywords and your own strengths, with volume and difficulty for each.

The Semrush alternative that shows the price first.: Demandscope is an affordable all-in-one SEO tool and a Semrush alternative for small businesses, freelancers and agencies. Plans start at $29.99 a month ($19.99 billed yearly), every search shows its price before it starts, and AI search visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews is included instead of sold as an add-on.
An Ahrefs alternative built for small budgets.: Demandscope is a cheaper Ahrefs alternative for small businesses, freelancers and agencies. It covers keyword research, competitor and keyword gaps, backlinks, site audits, rank tracking and AI search visibility, from $29.99 a month ($19.99 billed yearly), with the price of every search shown before it starts.
Check any website’s traffic, without an enterprise bill.: Demandscope is a Similarweb alternative for small businesses and marketers who want to check website traffic. Traffic Analytics shows visits a month, traffic sources, top countries and engagement for up to 5 sites side by side, and the SEO tools show the keywords and pages behind a competitor’s traffic.