Find the keywords your competitors rank for and you don't.
Demandscope Keyword Gap compares your site with up to 3 competitors and shows the searches they win, the ones where they beat you, and the ones only you have.
Short answer: A keyword gap tool compares the keywords your site ranks for with your competitors' keywords. Demandscope reads the ranked keywords of your domain and up to 3 competitors in the country you choose, then splits them into missing keywords, weaker keywords and your own strengths, with volume and difficulty for each.
Updated 2026-11-02 by the Demandscope team.
What a keyword gap analysis shows you
- Missing: keywords your competitors rank for and you do not rank for at all. Your new page ideas.
- Weaker: keywords where you rank, but lower than them. Pages to improve.
- Strengths: keywords only you have. Pages to protect.
- Shared: keywords you all rank for, to see who leads the topic.
How to run a keyword gap analysis
- Enter your domain and up to 3 competitors: Use real search competitors: the sites that show up for your keywords, not only your business rivals.
- Choose the country and the size: Read from 500 to 5,000 ranked keywords per competitor. The price is shown before you start.
- Filter the missing keywords: Sort by volume, difficulty and intent. Keep keywords with buyer or problem intent first.
- Turn the gaps into pages: Group the keywords into topics, write or improve the pages, and track them.
Keyword gap vs content gap vs backlink gap
A keyword gap compares rankings. A content gap looks one step further: which topics competitors cover and you do not. A backlink gap finds the sites that link to your competitors but not to you.
Demandscope has all three: Keyword Gap, Backlink Gap, and the SERP Gap Analyzer (Pro), which finds keywords where page one is weak enough for you to win.
How to choose which gaps to close first
- Intent before volume: a 200-search keyword with buying intent beats a 5,000-search question that never converts.
- Difficulty you can reach: compare it with what your site already ranks for.
- Topics, not single keywords: a gap that covers 20 related keywords is one page with 20 chances.
- Weak page one: when forums or outdated pages rank, a better page can pass them.
Find competitor keywords without the enterprise price
Keyword Gap is included from the Starter plan (up to 1,000 keywords per competitor on Starter and 5,000 on Pro and up). Every search shows its price first, and failed searches are refunded automatically.
Questions
What is a keyword gap?
The keywords your competitors rank for on Google that your site does not rank for, or ranks lower for. Closing them is one of the fastest ways to find content that already has proven demand.
How many competitors can I compare?
Up to 3 competitors per Keyword Gap search, in the country you choose.
How do I find my real SEO competitors?
Open Domain Overview for your site: it lists the domains that rank for the same keywords. They are often different from your business competitors.
Is a keyword gap analysis the same as a content gap analysis?
Close, but not the same. A keyword gap compares rankings keyword by keyword; a content gap groups them into topics you have not covered. See our content gap analysis guide.
Can I export the keywords?
Yes. Tick the keywords you want or download the whole filtered list as a CSV.
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